By forming your social media strategy for your business, Instagram is an outstanding mobile marketing app that can excellently carry out your company’s marketing strategy. While Instagram is not the only device that has proven effective for companies, it is difficult to ignore, since it is currently valued at one billion dollars and more than 80 million users. There are several ways in which Instagram may be a great benefit when you promote your business: marketing strategy, brand image, and philosophy. Here are some key tips to keep your Instagram account consistent with your marketing strategy
Create Your Own Unique Hashtag
Creating your own unique hashtag is an easy way to make loyal followers on Instagram from your company. When you establish a name for your hashtag, be sure to promote it among your audience by posting it on all social networks and as a title in each Instagram post. Instagram also creates it very suitable to monitor which followers are actively using your company’s hashtag. I recommend interacting with users who publish their hashtag by personally thanking them or republishing their photos, and tagging them. By recognizing users who are actively using their hashtag, new users will be encouraged to publish as well.
Geo-Tagging your Photos
Geo-Tagging your photos on Instagram will allow your company to engage your community on a wholly various level. By geo-tagging photos, your followers will be able to see the location (s) of your company if you are: a retail store, a restaurant or an office. Geo-tagging is one more great way to build your next businesses. If you and a co-worker go to Chipotle for lunch, you can geographically tag your photo where you are having dinner. By doing so, Instagram users who also geotag this similar location can see your photo, which will confidently encourage them to follow your business account.
Encourage Employee Posts
Some of your most loyal promoters ought to be your employees. Encourage your employees to actively participate in posting photos to your company account sometimes a week. By having your employees on board, users who are following your account will appreciate the possibility of knowing more about the employees of your company. As long as you establish clear guidelines for what is fitting to publish, you must get a fairly quick follow-up because of the change of various natures of publications your account will consist of.
Connect Your Social Media Accounts
Make sure to synchronize all your companies with other social media accounts on your Instagram whenever you post a photo. With all your social network accounts linked, your audience has great potential for expansion, because not all your followers and fans will follow your other accounts, like Facebook, Twitter, Tumbler, and Flickr. Synchronizing all your other social media accounts both allows additional content and the opportunity for more frequent publications.
Keep these tips in mind each time you post a photo on Instagram and you may be sure to attract more potential customers and enhance your sales in the future.
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