Instagram: New Restaurant Craze

Social media sites like Facebook and Twitter are popular and a lot of customers still use them, but there is another site out there that is rapidly gaining in popularity. Instagram is a picture-based social media site that is catching everyone’s attention.

According to Fast Casual, Instagram has grown from 5 million users to over 30 million since 2010. As of now, there are over 1 billion photos uploaded on the site with the number continuing to increase every day.

Picture based social media sites are becoming increasingly popular with consumers. People are naturally visually based and websites that cater to this grab their attention. Restaurants like Dunkin’ Donuts and Starbucks are using Instagram Marketing to promote their brand and run contests.

Customers can posts pictures with their products for a chance to win a prize. This gets their customers engaged and also increases the amount of followers they have.

Instagram Marketing is a way for brands to use a new approach to marketing their products. Instead of having professional pictures and perfect images, Instagram allows spontaneous sharing of pictures. This gives the site and brands more of a personality in the minds of its customers. Followers can also post pictures of their favorite brands and products on the site which is great word of mouth advertising for restaurants.Visit us now!

The site recently created an app that its customers can use to post their pictures to different sites. The app allows users to post to Twitter, Facebook, Flickr, Tumblr, Poseterous, and Foursquare. All these sites already have a large group of followers and this new app gives Instagram and other social media sites an integrated feel for consumers.

Social media sitesSimilar to Twitter, Instagram has a hashtag feature. When uploading a picture, a person has the option of putting hashtags that relate to that picture. For example, if a pizza restaurant puts a picture of their veggie pizza, they can use the hashtags #pizza, #restaurant, #veggie, along with anything else that matches the picture. Then, when someone searches for pizza, their picture will come up along with all pictures with the hashtag #pizza.

Restaurants can use Intagram to their advantage.

About 60% of pictures uploaded onto Instagram are of food and drink. Restaurants can post pictures of a dish or soup of the day instead of just posting a comment to Facebook or Twitter. Pictures are better marketing for food than words. Food is very visual and the colors and plating make a dish pop out verses words that may sound good but do not give that visual image. Get full report from http://www.detroitnews.com/story/business/columnists/brian-j-oconnor/2016/11/13/may-time-rewrite-social-media-history/93767860/

A picture is worth a thousand words, and restaurants can use Instagram Marketing to spread those words to its customers. With the amount of people on the site, and its increasing popularity, it would be smart for restaurants to grab a camera, and put themselves out there for the Instagram world. This social media site can be used for promotions, marketing, and customer engagement. It is a great marketing tool for restaurants and can get them a little closer to their customers.

Guide to Instagram for Big and Small Businesses

One of the best things that social media has brought to digital marketing is that it allowed businesses to communicate with their target market in a platform where they are always present. Moreover, it has given them a way for brands, whether big or small business, to get richer insights from the accurate data that they can pluck out from their activities on social media.

Instagram is one of these platforms. It has become one of the most popular photo-sharing apps that is why a lot of businesses have already considered using the platform to help increase awareness about a specific campaign or to boost sales. Let’s take a look at the ways on how Instagram Marketing can help your business:

Use the images to tell a story.

Creating balance between photos with interesting and/or fun content and photos that are somewhat hard sell is the key to getting and keeping more followers. You might want to keep this tip in mind because strong content can sometimes make a small business strike gold.

Populate the account.

For this one, you’ll have to be creative – you can start by cross-posting Instagram content to your Facebook page, or riding on popular or trending hashtags. Later on, when you already have a good number of followers, you can move on to more aggressive ways to cultivate you’re following, like holding a promo.Read latest news here!

Follow back.

Following some of your followers back gives tells them that you give importance to what they say. It builds more affinity to your brand, and it also gives you the opportunity to repost or “regram” a post from them that might be related to your business and help you get more Instagram views. If you’re lucky, you might even stumble upon photos of your products, with good reviews in the caption, or content that might inspire new business ideas.

Use hashtags.

digital marketingTake time to create a hashtag that your business can own, and use this to connect with your followers. You can build the story of your content around this hashtag, and you can even use it to track posts about you.

Offer something different on Instagram.

Make sure that your content for Instagram does not simple mirror what you are posting in your other social media accounts. There has to be a value added in following you in another platform. For instance, you can post behind-the-scenes stories through photos. See details from the website:https://skift.com/2016/11/11/the-evolution-of-the-like-button-digital-marketing-news-this-week/

Instagram has helped humanize a lot of big and small businesses. What gives this website an advantage over other platforms is that it focuses on photo, which make telling a story easier. It lets you reach out to your consumers in the most human way possible.

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4 Instagram Tips For An Online Business

I want to talk about a fast growing social media site that is really growing fast and offers real good online promotion potential for any business. I’m talking about Instagram!

Before we get to that, when it comes to marketing a business online many of the old paid advertising online still work. Pay per click ads on Google, and Yahoo/Bing still work. PPC ads on Facebook really work.

However, there is no denying the power of Facebook, Twitter, You Tube, LinkedIn, Pinterest, and so on. The same is true for Instagram.
Instagram is barely 4 years old and yet has over 150 million users worldwide, meaning that displaying your business products and services online through Instagram photos and Instagram views has a wide reach all over the world.

Here are some important Instagram tips for an online business.

1. Share your photos on other social networks. Ideally, you want your business to be popular among many people, including those that are not on Instagram. See updated post from http://www.thenational.ae/uae/man-charged-over-instagram-assertion-that-dubai-policeman-was-offering-sexual-services

To achieve more Instagram views, share the important information regarding your products and services on other social networks such as Twitter and Facebook. Doing this allows people who are not Instagram subscribers to see your photos and click on your link, which may lead to improved sales and profit.

2. Use hash tags. Use specific hash tags as they will help you get more followers on Instagram to share your photos with.

using instagramWhen using hash tags be sure to avoid general statements such as #television, instead say #Samsung #LCD. Try as much as possible to engage your followers by using effective hash tags.
Also, be sure to check what other firms in your industry are doing. They might have new ideas that you don’t know.

3. Only Share important content. Intuitively, many people will only want to know the most important information about your business, goods, and service.

When sharing information on Instagram be sure you only share important information regarding the business, its goods, and service. Avoid using sharing of information that cannot add value to the business.

4. Be consistent. Consistency is very important when it comes to increasing sales and business popularity through any social network.

Be sure the photos you post and share through Instagram Marketing tell the same story about your business. Posting inconsistent and incoherent information can be costly, so always make sure you stick to the same information you want to tell people regarding your business.

Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public and will get more Instagram views. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered which leads to more people finding out about your business or brand.

Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to get the best out of your content.

Follow these Instagram tips for an online business to get in the photo sharing social media game. They work!